Favorite Day

Store Experience Toolkit

Favorite Day is made for those with a sweet tooth. For the launch of this new Target brand, the Store Experience Marketing team leveraged the indulgent identity on packaging to build out a toolkit for in-store signing. Boutique-like awnings, banners with enticing photography, and fins featuring the brand tagline were sprinkled throughout Grocery to celebrate hundreds of new products on shelves.

Produced in collaboration with Target Creative & KNOCK Inc.