Disney at Target

Entertainment Category Marketing

Magic happens when two iconic brands team up. In this case, Target & Disney. As a creative leader for Entertainment marketing, I worked closely with Disney retail teams to bring programs to life in-store, including Marvel & Pixar. From launching the Star Wars Galaxy’s Edge Trading Outpost at stores across the country, spotlighting new releases, and integrating beloved characters into marketing moments year-round, we amplified our guests’ brand love for Disney during their everyday Target Run.

Produced in collaboration with Target Creative, 10 Thousand Design, and Disney retail partners.