Speedo at Target

Aisle Reinvention

Speedo is known for their athlete-grade swimming goggles and gear, but at Target, the brand makes a bigger splash with families. To better support the family-friendly assortment, the Speedo aisle was redesigned to help our Guest shop across all ages and inspire family water fun.

Produced in collaboration with Target Creative & 10 Thousand Design
Illustrations by D’Ara Nazaryan