Lego at Target

Aisle Redesign

Lego has been helping kids dream up and build new worlds for nearly a hundred years. At Target, this classic toy brand greets guests with their iconic minifigures building a scene together. Spanning both sides of an aisle, characters carry bricks towards a central beacon (a dimensional Lego logo) aiding in navigation from afar and inspiring new ways to play.

Produced in collaboration with Target Creative & 10 Thousand Design