Stranger Things 4

In-Store Display

Journey to The Upside Down for the much-anticipated premiere of Stranger Things 4. In partnership with Netflix, Target created an interactive display featuring key characters over a scene of California, where much of season 4 takes place. By using a lenticular construction, shoppers were transported to an inverse world of The Upside Down simply by moving from one side of the display to the other.

Produced in collaboration with Target Creative & 10 Thousand Design. Illustration by Kyle Lambert.